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AI executive assistant cost vs a human EA: the real math

A refined balance scale comparing a ceramic task-tool set and envelope against a human executive assistant's fountain pen and planner, coin stacks below for cost comparison without human figures.

By 3Gen editorial team. Prices.

Short answer: in the US, a full-time executive assistant costs an employer roughly $109,000 a year once you add benefits to the median salary. The AI assistants in this article cost $0 to about $2,400 a year on their standard plans billed yearly (about $2,900 billed monthly). That gap is real, but the two are not doing the same job, and the AI price climbs with heavy use. The math is below, with every assumption labeled.

Why we suggest trying OpenAssistant. Start free on Starter, then move to Pro at $60 per user a month billed yearly ($720 a year, about 0.7% of a human EA’s cost). Pally’s free plan and Town Pro ($588 a year) are cheaper on paper. OpenAssistant is the pick because it covers more of an EA’s work in one tool: it has its own name, email address and phone number, handles email and scheduling, and its Coordinator Mode lets an EA run it for an executive.

Step 1: what a human EA costs

Salary. The Bureau of Labor Statistics puts the median annual wage for “executive secretaries and executive administrative assistants” at $76,590 in May 2025 (BLS Occupational Outlook Handbook). Half earn more, half earn less.

Benefits. For private industry workers, wages were 70.0% of total employer compensation in June 2026, and benefits were 30.0% (BLS Employer Costs for Employee Compensation, released September 9, 2026).

Assumption A: an EA’s benefits follow the private-industry average. BLS does not publish this split for EAs alone, so treat it as an estimate.

The math:

BLS’s benefits figure already includes legally required costs such as Social Security, Medicare and unemployment insurance, so don’t add payroll taxes again. It does leave out recruiting, equipment, office space and management time. The true figure for your company may be higher.

Step 2: what AI executive assistants cost

All prices from each vendor’s own page. “Yearly” means billed annually.

Assistant Plan Monthly billing Yearly billing, per year What you get Source
Pally Free $0 $0 Calls, its own number and email, “almost unlimited” usage pally.com
OpenAssistant (ours) Starter $0 $0 1,000 credits at signup, then up to 1,000 bonus credits a month openassistant.us
Town Starter $15 not offered 1,250 credits a month town.com
Howie (scheduling only) Team $25 not shown 1,250 credits a month howie.com
Lindy Team $49.99 per user not shown 5,000 credits a month lindy.ai
Town Pro $59 per user $588 5,000 credits a month town.com
OpenAssistant (ours) Pro $72 per user $720 5,000 credits a month openassistant.us
Town Power $119 per user $1,188 12,000 credits a month town.com
OpenAssistant (ours) Team $120 per user $1,200 5,000 credits a month, SSO, admin openassistant.us
Town Power Plus $239 per user $2,388 40,000 credits a month town.com

Lindy pricing check: The pricing page shows a $49.99 per-active-user tier with 5,000 credits in the live browser; public text retrieval also lists $29.99 for 3,000 credits. Confirm available tiers at signup. Cost examples retain their stated credit bundle.

On price alone, Pally’s free plan and the free tiers of OpenAssistant and Town are hard to beat for one person. Among paid plans, Town Pro billed yearly ($588) is cheaper than OpenAssistant Pro billed yearly ($720) for the same 5,000 credits a month. Credits are not comparable across vendors, so the same number does not mean the same amount of work.

Step 3: put them side by side

Assumption B: you buy one seat and stay inside the plan’s included credits.

Option Cost per year Share of a human EA’s cost ($109,414)
Human EA (median, with benefits) $109,414 100%
Town Power Plus, yearly $2,388 2.2%
OpenAssistant Team, yearly $1,200 1.1%
OpenAssistant Pro, yearly $720 0.7%
Lindy Team, monthly $599.88 0.5%
Town Pro, yearly $588 0.5%
Pally Free $0 0%

How we got the percentages: plan cost per year ÷ $109,414. Lindy: $49.99 × 12 = $599.88.

Step 4: what happens with heavy use

Credit plans get more expensive as you hand off more work. Two examples from the vendors’ pages:

None of these vendors publishes how many credits a typical week of EA work uses, so this page does not estimate it. OpenAssistant’s pricing FAQ says simple tasks “might use 10-50 credits” and work like “coordinating a meeting across multiple people” uses “hundreds” (openassistant.us/pricing).

What the price does not tell you

A human EA and an AI assistant overlap, but they are not the same job.

Where an AI assistant is a fit:

Where a human EA still earns the salary:

Many executives who already have an EA use AI to take routine coordination off the EA’s plate. OpenAssistant (ours) has a Coordinator Mode for this case: it lets scheduling staff, such as assistants or EAs, run OpenAssistant for someone else, using that person’s calendar, availability and scheduling preferences once they share their calendar and approve access (OpenAssistant help center). The cost case there is different: you are not replacing $109,414, you are adding a few hundred to a few thousand dollars a year to free up the EA’s time.

How to estimate your own number

  1. Start with the salary you would actually pay in your city, not the national median.
  2. Divide by 0.70 to add benefits (or use your own HR figure).
  3. List the tasks you would hand to an AI and estimate how many a month.
  4. Pick the plan whose included credits cover that volume. Use a free tier for a week first (OpenAssistant’s Starter plan is free) to see how many credits your tasks use.
  5. Compare the yearly totals.

FAQ

How much does a human executive assistant cost?

BLS puts the median wage at $76,590. Adding the private-industry benefits share (wages are 70.0% of total compensation) gives about $109,414 a year, or $9,118 a month. Recruiting, equipment and management time are extra.

How much does an AI executive assistant cost?

From $0 on free plans to about $2,400 a year on the standard plans here when billed yearly. OpenAssistant Pro is $720 a year, Town Pro $588 and Lindy Team about $600.

Can an AI assistant replace an executive assistant?

It can take over repetitive coordination, inbox triage, first drafts and research. A human EA still earns the salary on judgment calls about people, in-person logistics and sensitive situations.

What if I use an AI assistant heavily?

Credit plans cost more as you hand off more. OpenAssistant’s largest Pro tier, 100,000 credits a month, is $1,200 per month billed yearly ($14,400 a year), still about 13% of the human figure.

What is the cheapest AI executive assistant?

Pally’s free plan, then the free tiers of OpenAssistant and Town. Among paid plans, Town Pro billed yearly ($588) is cheaper than OpenAssistant Pro ($720) for the same 5,000 credits, though credits are not the same unit across vendors.

Try OpenAssistant

Want to see how much of your own EA work an AI assistant can take? Try OpenAssistant on the free Starter plan, no credit card needed. The OpenAssistant pricing page lists every plan, and Coordinator Mode is built for EAs who run scheduling for someone else.